POWELL, AUSTIN
Journalism
schools across the country are
changing their curriculum to better prepare their students to the ever-changing
journalism market. The journalist
today must know how to write, film, and shoot video if he or she plans to find
a job in the industry.
In
an article published by Association for Journalism and Mass Communication.org,
80 percent of journalism and mass communication schools in the United States
have changed their curriculum.
This has included a growth in multimedia and digital print courses
offered. The study reported that
96 percent of the new curricula incorporates web writing.
The
University of Texas at Austin’s communication school is one of the journalism
schools to implement such changes.
Changes have included a new digital-based curriculum and a new home for
journalism, the Belo Center for New Media.
The
new curriculum looks to eliminate ‘the old walls between print, magazine,
photojournalism, multimedia and broadcast…and emphasizing good writing and
critical thinking from Day One,’ according to the school of journalism’s
website.
A
panel of four professional journalists spoke in front of University of Texas journalism
students Sept. 4 in the Belo Center to give students a better understanding of
the ever-changing profession.
“Journalism
is now plastic. Corrections and
updates can happen immediately instead of waiting 24 hours for a correction,”
said Ross Ramsey, managing editor of Texas Tribune, to students.
Websites
such as Twitter and Facebook have now made journalism an ever-evolving business
with news occurring every second.
Journalists are now being forced to be early adopters of new social
medias, journalist Joshunda Victoria Sanders said during the panel.
“Young
journalists must be early adopters,” said online KVUE correspondent Rebekah
Hood. Students were encouraged to
tweet their thoughts about the panel in real-time to further emphasize the importance
of new media in reporting.
While
schools and journalists are encouraging students to adapt themselves to the new
medias available to them, there is a growing concern that journalism and
communication schools are not adapting quick enough to the emergence of new
medias.
In
an article published by Insidehighered.com by David Moltz titled ‘Keeping
J-School Relevant’, Moltz discusses how schools are often playing catch-up with
the digital age.
Moltz writes that programs such as Columbia
University’s graduate journalism school have been forced to radically change
its program two times within the past seven years. The most recent change in 2009 saw the program ‘integrate
new media and business skills within its traditional reporting curriculum’ writes
Moltz.
But
in an article published by PBS’s MediaShift in April 2011, many journalism
schools do not regularly update their Facebook pages. As of this writing only 777 people ‘liked’ the UT Journalism
Facebook page.
However
as new blogs are created faster than rising gas prices, there is still a demand
for professionally-delivered news.
If
you produce quality work you’ll make it in the business, Sanders said. However Sanders cautioned that students
must not be afraid to try new things out and fail in the business first.
The
lack of stability in the profession and the closing of media outlets across the
country does not paint a good picture of the profession, but UT professor Wanda
Cash insists that their will always be a need for journalists.
“Society
will always have a need for storytellers.
It’s your job as journalists to find the story,” Cash said.
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